About Oscar Bravo
As the Lufthansa Group's in-house digital marketing agency, Oscar Bravo bears a great responsibility – fittingly for its namesake, the Boeing 707, which was the jetliner that sparked the jet age in 1960 and revolutionized aviation forever. Oscar Bravo represents constant progress, innovation and enthusiasm in digital aviation marketing
Process
With the great level of responsibility of being part of a global group, having an international team and housing lots of digital expertise, a brand had to be created that would fulfill many requirements. It had to cement Oscar Bravo's expert status and convey it to the outside world without losing its authenticity as a young, multinational team. This applied not only to the brand, but also to the website in particular, as it serves as a point of contact for new talent – potential "Oscars".
Our mission was to portray Oscar Bravo as an authentic, visionary partner with whom you can push the boundaries of what is possible. To achieve this, we developed a visual identity that combines professionalism with humanity – digitally and in print.
Logo
Their brand core "propelling the possible“ is perfectly abstracted in the logo icon – the propeller, symbolizing the notion of pushing boundaries, moving forward and shifting mindsets in digital aviation marketing.
Website Relaunch
The brand can be experienced even more vividly through the website. The comprehensive motion design enhances the impact of the brand attributes. The Oscars' approachability, ambition and spirit for adventure radiate on every page and in every interaction. Airy page transitions, intuitive mouse interactions and playful details reminiscent of the world of aviation create an unmistakable digital experience.
We are proud of a fruitful project full of trust and partnership. We are very pleased with the new brand, even though it was a challenge capturing Oscar Bravo's expertise as well as their vibrant, youthful energy. The visual identity and dynamic website have become a flying success! ✌🏼
Visit the website
Credits
Concept, Design, Development and Art Direction: Dorfjungs.
